Social Media Management
If the world wide web has changed the face of the advertising world, then another thing that has drastically changed beyond any reversal is the world of branding. You may think that your small business doesn't really need a "brand", but the reality is that you are branding yourself and your business every day. It's the reputation and image that your customers and contacts have about you and your business. Nothing new here, but online branding is crucial to attracting customers. Here’s the thing - now, your brand isn’t just what you have done this year or last week: it is everything that you have ever done online. The brand lives and dies by this reputation and it is all an ongoing process. You know the old saying ‘trust takes years to build and seconds to break?’ Well, that is the same with social media management. One mistake can undo a lot of good work. Therefore, you need to capitalize on social media, while making sure that you are staying brand conscious throughout. It's an ongoing task, and we are here to help you with that!
We can help you manage your Facebook page. This includes your reach, which will vary over time. What we will do is take a look at what kinds of people you are attracting and tell you if you need to change anything. We can monitor your traffic with our in house analysis and we will be able to advise whether it might be worthwhile paying for ads to optimize your output. Facebook is a really great tool if you use it well. It has a huge network of people who willingly scroll through it to see what can be found. Don’t sleep on this! Let us help you take advantage of it.
Elon Musk recently said that Instagram will soon be the biggest social network, and he might well be right. Or, rather, he has good reasons to be making that claim. It is certainly the fastest growing social network. Therefore, it is the one you want to be hitting hard! The thing is about Instagram is that it has everything: sound, movies, images, text - all of our senses are fired up when we scroll through Instagram. It is a really good idea to take advantage of that scope of opportunity. Confused? Don’t worry, we’ve been doing this for long enough to know what works best and what doesn’t.
Twitter followers can be a very powerful thing. The possibilities are endless with Twitter but it is important to get it right. If the tone is wrong or the frequency of posts - or if you aren’t keeping consistent with your brand: the implicit promise you make to your followers (clients) might break and they will be very, very hard to get back.
We understand that the social media world can be a bit scary at times, but it is where the future lies and it is necessary to understand it. Therefore, get in touch today to take an important step on the road to internet-savviness.!!