SEO - Search Engine Optimization
This is a classic example of why the internet is a new ball game for business owners. Search engine optimization is something that has never really been able to happen before because of one big reason: big data. Nowhere in history, no place in the world has it been so necessary to be hitting key words and phrases in order to generate success. Back in the day, businesses, while forced together in the same industry as each other, never had to stand side by side while customers walk past and pick one based on first experiences. That is what the internet is like. Therefore, it doesn’t matter how good your logo is or even how good or inexpensive your product is: if people can’t find it - it is useless.
What is SEO?
The way that internet searching works, in a nutshell, is this: people type in words and those words become symbols of what they are looking for. For example, if you want to buy a car, you might type in something like ‘cars near me’ or ‘cheap cars in the Atlanta area’. You would not type in ‘I want to buy a car’. We all know this, from our own online searches. Therefore, there is a disjunction between what people want and what they type in to get to a place where they can find what they want. This is a problem for business to navigate, and one of the solutions is search engine optimization.
How It Works?
Put simply, we hit those keywords. You need to anticipate what your customer will be typing in. Then you need to use those words in your website or ad to ‘optimize’ the position you will take on a search engine like Google when a client types in those words. For example: Atlanta area; lead generation ; website optimization; sales online; Facebook advertising; social media management. This is exactly how it works. It will make sure that you don’t get passed by when customers are looking for your services.
Why Is It Useful?
It is useful because it is a clever way to make sure that you are getting the opportunity to talk directly to your customers. It is actually about content quality and about understanding the codes and the ways of the internet. That is why it is important to contact internet specialists like Groovy Zoom, instead of trying to do it on your own. You are in the right place!
Coming up with a great SEO strategy is always a joint effort. Why? Because it is up to you to decide exactly how you want to sell your products, and it is up to us to make sure that the strategy is one that will work. Therefore, it is a conversation and a meeting at the start, then Groovy Zoom works out the strategy after that. Packages for SEO rank for 15, 25, or 40 keywords. We'll discuss the needs and goals of your business and once all is agreed, we can get to work!